Personal branding is a powerful tool which can be used to generate new business opportunities, create meaningful relationships and much more. However, it might seem a bit difficult to start out with personal branding as there are so many things that need to be taken care of when you first start.
Therefore, I would like to share my 5 personal branding tips which will help you kick-start your personal branding game and focus on the most important things from the beginning.
1. Find a social media platform that fits your brand the most and has the audience you want to target.
A lot of people want to be present and active on all social media platforms when they first start developing their personal brand. That is a great idea for those who already established their brands, yet, not for those who have just begun working with it.
My suggestion would be to find the right social media platform and focus on being active on that one platform. It is always better to be successful at one thing, then to be mediocre in a few things. Maintaining a social media platform, engaging with others and creating content can sometimes feel like having a second job. Therefore, just take a good look at the demographics of social media platforms like Twitter, LinkedIn, Facebook, Instagram, Pinterest and YouTube - and find the best fit for the type of content you want to produce.
2. Be consistent with your content
Even if you heard it a 100 times, consistency is still the key.
Existing audience/followers/subscribers easily get used to the content you put out and even the exact times/days you publish it. It does sound rather simple to be consistent, but it is one of the biggest struggles for content creators. The easiest solution to this is to schedule your content a few weeks in advance and always stay ahead.
Another solution is to create a list of content ideas and just keep adding various ideas to the list whenever you get them. You can also have an accountability friend who can encourage you and remind about your duties as a content creator.
3. Define your brand
It is significant to define your personal brand. By defining I mean finding your tone of voice, narrative and visuals that fit the best according to your personality.
The tone of voice
When you want to find your tone of voice, you can think about the way you are usually acting around your close friends and relatives. Are you everyone’s friend or are you always very sceptical? It is not about what you say but rather the way you say it, how you are as a person.
Visuals are a huge part of your personal brand. The power of visuals is so strong that sometimes people might not know your name but recall you by a visual (green hair, big beard, blue glasses, etc.). The strong look is like your own personal signature in the pictures and videos you make.
What is your story and what makes you stand out? Your name, far-reaching vision, and long-term plans are all ingredients you need for your narrative. What is more, it is also your core beliefs and ideology.
4. Build strong relationships
Building a community and valuable relationships is as important as creating and posting content. Conversations with others in your community will help you grow your brand enormously. It is very important to engage with your audience, answer their questions and take their suggestions into consideration.
I have been building some of my online friendships for a very long time now and engaging with other content creators to support them in their journey. This proven to be a fantastic way to experience rapid growth. So, even if it takes time to establish long-lasting relationships, it will surely help you to grow your brand and get new business opportunities.
5. Focus on PR
Public relations are an important part of your ‘personal branding’ game. Yet, most of the times people have this idea that to get some coverage on media outlets or magazines is a very difficult process. It is not! There are a few ways you can create some awareness about your brand:
Appear on podcasts or radio shows.
Speak at events, workshops, or conferences.
Organize your own webinars.
Publish your own articles on LinkedIn or a personal blog.
Reach out to media outlets and tell them about yourself and why your story is unique.
Kotryna is passionate about all things Marketing and Mar-tech.
She is a Social Media and Personal Branding enthusiast, LinkedIn fanatic, and a charismatic public speaker.
She is working at an international IT company called TimeXtender and at the same time creating content and expanding her personal brand after work hours.